Operating an outdoor patio area can be a great investment for a business in the hospitality space. As the weather warms up and even in the winter in some milder climates, an outdoor patio can provide additional seating, increased revenue, and happier customers for a restaurant. Research has shown that patio seating can add as much as 30 percent in sales to an establishment’s receipts, so it’s no wonder that outdoor seating is something a lot of businesses choose to invest in.
There is always the chance of perfect weather. For all the other days of operating an outdoor seating area, sun and rain protection is a must. Rain can shut down outdoor seating for days in certain seasons and cut into a restaurant, club, or hotel’s profits in no time. Likewise, too much sun and heat aren’t always welcome. With growing health concerns for UV exposure and an aging population, an outdoor space can become uncomfortable for patrons, driving customers away in search of a shady outdoor space leaving your patio empty. Meanwhile, a full and active patio is an excellent advertisement of a restaurant’s popularity.
To ensure outdoor serving areas produce revenue and attract customers, an increasing number of businesses in the hospitality niche are turning to retractable patio covers. Retractable patio covers keep a patio up and running rain or shine, keeping the wet away and patrons cool on harsh summer days.
When considering a patio cover, business owners may want to run a few numbers to determine what kind of ROI they could get from investing in a retractable patio cover.
A basic calculation can illustrate the sizeable ROI potential. In this example of a small outdoor space, simply keeping a patio open an additional 15 days in a season can return $45,000. Let’s say we have a casual dining restaurant with a $25 per seat average and a patio space with just six tables of four.
With 45k in receipts for an extra 15-days of seating (with just 10 table turnovers at 50% capacity), a retractable patio cover will see your business recouping the investment in these 15 days assuming a 20% bottom line. The ROI is considerably higher if you also account for the added revenue and return generated on all the other days. With a retractable patio cover you now have a more comfortable dining environment sheltered from the sun.
The patio area needs to possess many of the same interior space characteristics to maintain a consistent brand, style, and ambience. A Walpole Pergola with retractable canopies can be traditional or contemporary, wood or low maintenance AZEK -in virtually any color. With an attractive canopy fabric, the outdoor dining area by Walpole can incorporate light fixtures, radiant heaters, speakers, TV’s railings, lattice, trellis planters and screening.
For more information on how Walpole Outdoors can help increase your bottom line with an outdoor seating space contact us at 508-668-2800 or email Clint.firstname.lastname@example.org.